Global cosmetics and beauty conglomerate L’Oréal Group has parted ways with spa and beauty brand Decléor.
Decléor’s partners received notice last week that the French aromatherapy company will withdraw from all spas and salons, with production no longer in service.
Speaking to Spa Business, a L’Oréal spokesperson stated:
“L’Oréal has a portfolio of complementary brands. The Group’s strategy is to acquire and, sometimes, exit brands, to keep a very strong portfolio and the complementarity it needs to thrive over the long-term.
“The success of L'Oréal Dermatological Beauty is based on a strategy and a business model focused on brands prescribed by healthcare professionals. Under these conditions, the Division has decided to stop the commercialisation of Decléor.”
Decléor was acquired from Shiseido by L’Oréal in 2014 as part of a €227.5 million (US$241.5 million, £196.5 million) deal which also included the acquisition of French haircare brand, Carita.
The company has been a household name in the industry since its inception almost 50 years ago in Paris and was previously partnered with established spa brands including Centre Parcs’ Aqua Sana as well as hotel spas operated by Regent Hotels.
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